Utilitarian PR Advice
Understanding and projecting an organization’s mission, conducting demographic research, and utilizing the power of persuasive writing are all necessary for PR professionals to succeed.
Public Relations Tips for Working in Latin America
While speaking as a presenter last month at the summer school of the UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites via Università della Svizzera italiana, I received several questions about connecting with audiences in Latin America. Latin America — despite its deep cultural and economic ties to Europe […]
Best Global Practices in PR
Whether working in academia, a nonprofit, or a media organization, I held the duty of handling a panoply public relations activities with international professionals from all walks of life. Navigating through different personalities, languages, and even time zones made my work challenging, but also compelling and interesting. What follows are my thoughts insofar as how […]
PR Trends I’m Seeing…
It’s difficult to believe that we are more than halfway finished with 2019 — where does the time go? — and I thought now was the time to discuss three specific trends I’ve noticed over the past five years in the PR sector. (Hopefully this post will give you something to think about during the […]
Public Relations Lessons: Switzerland
After writing a post on PR lessons I’ve learned from Russia, I thought I should do the same for Switzerland. I’ve now lived in Switzerland for almost a year, and I have had the chance to study Swiss culture and interact with Swiss professionals on a regular basis. Once more, the following observations are not […]
From Russia with Love: Public Relations Lessons
A few weeks ago, I spent nine wonderful days in Moscow on holiday. Through my various interactions with ordinary Russians on my trip, it occurred to me that there are some lessons PR and media professionals could draw from Russian etiquette and culture. What follows isn’t exactly “scientific” but it is drawn from experience, and […]
Combating the Fear of Public Speaking
The fear of public speaking (glossophobia) is as pervasive among media professionals as it is the general populace. While we all may fear rejection and the possibility of being ridiculed by strangers, public speaking remains an essential skill in the professional media setting. Over the past decade, I forced myself (and was forced) to speak […]
Strategic Use of Social Media
A simple contemplation of one’s intended audience and also of one’s motivation for being on social media permits the user to bypass much of the nonsense and negativity that prevails across all platforms.
Expanding Our Definition of Cultural Heritage
We must and should extend our working definitions of cultural heritage to include not only notable structures, but also natural environments, works of art, and even individual cultural practices.
Handling Media Interviews
Interviews can attract immense attention and bring tangible rewards if the interviewee thinks critically and carefully about their needs prior to the interview itself. These are my suggestions.
