Strategic Use of Social Media

Posted by on May 20, 2019 in Content, Social Media | No Comments
Strategic Use of Social Media

A simple contemplation of one’s intended audience and also of one’s motivation for being on social media permits the user to bypass much of the nonsense and negativity that prevails across all platforms.

Expanding Our Definition of Cultural Heritage

Posted by on Apr 23, 2019 in Allgemein, Content, PR | No Comments
Expanding Our Definition of Cultural Heritage

We must and should extend our working definitions of cultural heritage to include not only notable structures, but also natural environments, works of art, and even individual cultural practices.

Introducing Asia to Western Audiences

Posted by on Apr 1, 2019 in Content | No Comments
Introducing Asia to Western Audiences

Colleagues, friends, and visitors, I am excited to write this first of what I hope to be useful but “impressionistic” essays on public relations, media, research, and writing. We are living in an era of unprecedented technological and economic change, and the locus of many of these changes lie in South and East Asia.